#BerokZindagi To Help Millions Breathefree

#BerokZindagi a public awareness campaign for AP and Telangana was launched today to educate and encourage patients suffering from Obstructive Airway Diseases (OAD) and Chronic Respiratory Diseases (CRD). The awareness campaign is launch under the aegis of Cipla to manage and control the disease.

Chronic Respiratory Diseases (CRD) is one of the most common causes of disease burden, in India. CRD includes asthma and chronic obstructive pulmonary disease (COPD) which can together account for an estimated burden of about 100 million individuals. Recent trends show that instances of chronic respiratory diseases are on the rise in key cities of Andhra Pradesh and Telangana.

#BerokZindagi, the campaign will help establish the fact that OAD and CRD is not a debilitating factor. It also strives to establish inhalers as the smartest choice to combat the illness. The campaign aims to eliminate stigma around inhalation therapy and make it more socially acceptable and enable patients to live a life without limits.

Speaking on the campaign launch, Dr. Jaideep A. Gogtay, Chief Medical Officer, Cipla said, “Studies indicate a wide prevalence of OAD including asthma in the regions of AP and Telangana. Impact of asthma on quality of life is far greater than as perceived by the patients and the perception of the disease management is far more controlled in the minds of patients. Public awareness is the need of an hour. Increased awareness about inhalation treatment (including non-sufferers) to overcome social stigma; the assurance that inhalation is safe and reliable and to know that asthma can be controlled and thus is not a hindrance in living a full life are major concern areas. #BerokZindagi is a first-of-its-kind campaign which positions the inhaler as not a sign of weakness, but echoes the patients’ undeniable resolve and spirit.”

Adding to the discussion Dr. R Vijai Kumar, Director, Hyderabad Chest Center said, “Different diseases affect men and women at different ages, differently. To give an example, asthma affects girls and boys more or less equally at maybe 8 to 10%. While in the adult age group probably women outnumber men in having asthma. The percentage and volume lung diseases, especially asthma have gone up in all the districts of the two Telugu speaking states. This conclusion is based on my observation which again is based on the number of patients with lung diseases who come for my advice. When I analyzed the data of my patients with lung diseases, I can easily conclude that the lung disorders in the two states are on the rise”.

The Chief Guest for the occasion was ace badminton star Parupalli Kashyap who was diagnosed with asthma in 2004. Though the diagnosis came as a shock to him and he thought that his playing career was finished, he put in a lot of effort to overcome the problem using appropriate medication. Today, he leads a mainstream life and has secured several accolades in both international and national badminton circuits. Sharing his life journey, Parupalli Kashyap said, “The word asthma is enough to stir negative thoughts in your mind. I too was shocked and devastated to learn about my asthma. Many thought my career will be over but I was determined to play. The determination was so strong that I started with an inhalation therapy and the slowly started working on my endurance. It is tough but with regular work-out and inhalation therapy can be controlled. Anybody can win it, if I can, you can too”.

Speaking on the importance of the campaign, Dr. P. Sudershan Reddy, Former Professor & HOD Paediatrics, Osmania Medical College added, “Health of a citizen is a state subject. Government participation in such campaigns will help reach out to people at grass root level, create awareness and will affect individual in a very positive way. The campaign is need of an hour and the gravity can be understood by the fact that in my clinic I come across 6-8% asthmatic patient from the urban region. While in rural it is 1-2%. The campaign will help improve the confidence of patients by removing the age-old stigma and misconception related to respiratory diseases. We need to educate people on inhalation therapy as a smart choice to live a quality life”.

Dr. Gogtay, Chief Medical Officer, Cipla further added, “#BerokZindagi is a campaign with a purpose. Asthma is no big deal and a fulfilling life is possible. #BerokZindagi is a movement to understand and accept inhalation therapy without fear and stigma”.

#BerokZindagi aims to help millions breathe-free and is here to support asthmatic by encouraging them to opt for inhalation therapy. Shying away from the condition will not improve quality of life, accepting it will do. Let AP and Telangana breathe-freely.

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International Childhood Cancer Day: Cipla Foundation Fulfills Wishes Of Over 120 Paediatric Cancer Patients

International Childhood Cancer Day is commemorated in the world over on 15th Feb 2017 to raise awareness about childhood cancer and support children with cancer. Cipla Foundation partnered with Make A Wish Foundation to fulfil the wishes of over 120 paediatric patients suffering from serious illness at three different locations:  Mumbai, Pune and Bengaluru.

In Mumbai, a wish fulfilment drive was held at the Victoria Memorial School for the Blind. Dr YK Hamied and Rumana Hamied and volunteers from Cipla’s India Business team attended the drive. The Foundation fulfilled the wishes of over 50 children. Fun activities such as a drawing session, dance performance by a 9-year-old cancer survivor and Malkhamb were organised for the children.

In Bengaluru, over 60 children in the age group of 3 to 14 years were granted their wishes. Around 25 Ciplaites from API Manufacturing, Quality and Sales team volunteered for the cause at Kidwai Memorial Institute of Oncology, Bengaluru.

The Pune wish fulfilment drive was held at Cipla Palliative Care & Training Centre, Pune, and fulfilled wishes of 10 paediatric cancer patients. Dr Manjiri Dighe, the Centre’s Medical Director and Dr Vibha Bafna, Oncologist – Bharti Hospital, Pune, together with Cipla Foundation, handed over gifts such as bicycles, video games and dolls to the children. Members from Cipla’s India Business team and Pune Sales team also volunteered for the cause. The children and their families enjoyed the lunch and a fun magic show.

 

Impressed with the high standards at the Centre, Dr Bafna said in her speech, “A wonderful place, done up aesthetically, quiet and peaceful. Almost heaven-like for patients with huge problems. A great additional help to the city of Pune and to all clinicians like us. Thanks for inviting me.”

Our volunteer squad:

A big shout out to all our volunteers for coming together and making the day special and memorable for the children and their families.

Mumbai:- Jortin George, Dharmender Singh, Abhijit Nazare, Dr Omkar Bole, Sachin Khode, Deepak Mansukhani

Bengaluru: Channabasavaiah, Abhilash Jacob, Manish, Hariprasadh T, Ramkundleswar, Chiranjeevi,

Prabhakar, Daniel Boppuri, Jumat Kumar, Shylaja Krishnamurthy, C K Kulkarni, Lokesh

Kanchan Kitthur, Parameshwarappa, Pradeep T S, Suresh Amin, Nayana T D, P L Srinivas, Sandhya H M,

Rambabu, Veeresh, Mala, Vishwajeet, K Hemanth Kumar, Lalit Singh, Sujit Kumar

Pune: Kalpesh Dagwar, Maqsood Khan, Chanchalkumar G Gilda

Testimonials

Here’s what few of our volunteers had to say about the wish-fulfilment drive:

  • I was deeply touched by the cause and the huge vacuum that we have to fill. I will be glad to be associated with such initiatives and am honoured to be a volunteer.
  • The happiness and smiles the kids had on their faces brought tears to my eyes. It was a delight to volunteer at the Wish Fulfilment event. This was my first volunteering experience and I will cherish it for a lifetime. Hope to be part of such programs soon.
  • We could see smiles for those little moments among the children and their parents. We could understand the pain they were going through and we should do more such events to lend our hand in their hour of crisis. I was happy to bring hope and confidence to their lives in whichever small way possible.  Thank you for enabling us to be a part of this volunteering activity.

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Cipla Brings Together A Dream Run Team For Tata Mumbai Marathon 2018

At Cipla, our purpose is ‘Caring For Life’ and Cipla Foundation takes this commitment beyond medicines to touch lives in the community. Cipla marathoners support the foundation’s cause every year at the Mumbai Marathon. In 2017, they officially carried our message at the Mumbai Marathon for the first time.

Here’s a glimpse of our debut at the Mumbai Marathon last year.

Tata Mumbai Marathon 2018

This year, Cipla has brought together a Dream Run team which will carry Cipla Foundation’s message of caring for life to the community.

Here’s Samina Vaziralli, Executive Vice Chairman, Cipla, on what it means for Cipla Foundation to be associated with Tata Mumbai Marathon 2018.

Rumana Hamied, CEO, Cipla Foundation, on what it means for Cipla Foundation to be associated with Tata Mumbai Marathon, 2018.

Here’s what few participants have to say about running for Cipla Foundation.

Here’s some action straight from the marathon.

 

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Say YES To Boost Your Child’s Immunity

Every parent’s worst nightmare is a sick child at home. It is estimated that an urban kid in India falls sick every month on average, leading to an enormous emotional and physical toll on both the child and the parent, not to mention days off from school and work for both.

There is a huge unmet need for immunity-building pharmaceuticals for children in India. Many of the products in the market claim to help children grow taller, or put on weight, etc., but very few of them aim to help build immunity. Children in India are prone to anaemia and vitamin deficiencies due to several reasons like improper diet, lack of exercise, etc. As a result, children fall ill more often due to low immunity and this has a lasting impact in the growth and development of the child.

Illness to wellness

In line with our credo of #CaringForLife,’ we, at Cipla, have always aspired to find ways to meaningfully improve consumer lives. Our team, therefore, undertook the challenge to create a product that could build strength from within and help children move away from illness to wellness.

Our biggest challenge was to create a wellness product in a format that kids will look forward to consuming, without compromising on the ingredients and the efficacy. The challenge of appeasing both the children and the adults was a daunting one. We met with hundreds of paediatricians and mothers; the doctors gave us ideas about the gap the product needed to fill, and the mothers gave us insights into the format the product should take.

We developed a unique product – Immunoboosters that tackled this particular problem of low immunity in children. It had the goodness of immune-boosting ingredients and it looked and tasted like a piece of chocolate. Immunoboosters gives up to 100% RDA (required dietary allowance) of key immunity nutrients such as vitamin A, vitamin B9, vitamin C, and iron.

Launched about a year ago, the innovative chocolate bites format was an immediate hit with children and parents alike. Moms were happy with Immunoboosters as it came with the quality assurance from the House of Cipla and children loved it enough to ask for it, which made it infinitely easier on the parent. It does not have to be administered like medicine; children can consume Immunoboosters by themselves. Even paediatricians endorse it, saying it will help build immunity in the child. We have been hearing a lot of compliments from mothers and paediatricians alike and we genuinely feel we are improving the lives of our consumers.

#YesMom: Changing perceptions

A child grows up hearing ‘No’ more often that yes – no going out if it’s raining, no eating street food, no eating cold food, etc. That’s because Indian mothers are known for saying ‘No’ to anything that might even have a slightly adverse impact on their child’s health. The #YesMom campaign by #CiplaHealth aims to change this perception. With the #YesMom campaign, we want to reassure the mother that her kid is not going to fall sick. The #YesMom campaign focusses on creating confidence in the mother that her child is inherently strong from within and can withstand the rigours of everyday life. Children with higher immunity levels fall sick less often and are thus able to lead fuller and happier lives. A #YesMom can raise healthier and happier kids; such children are enthusiastic, optimistic and more importantly have a positive outlook in life.

Read more about the #YesMom movement here.

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Mifitness: A Comprehensive And Holistic Mind & Body Wellness Program

We are committed to the well-being of our associates, both at the workplace and at home. Our comprehensive wellness philosophy iCare: My Wellbeing-My Responsibility,  includes initiatives around physical, mental and financial wellness. Whilst Cipla continues to provide multiple avenues and platforms for holistic well-being, we urge our associates to take the first step towards investing in self.

Under the aegis of our wellness philosophy, iCare, we launched ‘Mi-Fitness’, a holistic mind and body wellness program. We are partnering with “Breathe Well-Being” a comprehensive well-being solutions provider in this journey.

Mi-Fitness through a variety of online and offline activities aims to build a fitter, healthier and therefore a happier Cipla.

 

Our associates can use the Breathe Well-being mobile app to attend in-office workshops, track physical activity, work towards health goals, get guidance from health experts on the app and in the office, and get an assessment on their progress – all while pursuing healthy competition with peers. Associates can learn and teach more about a healthy lifestyle through the ever-buzzing social feed.

The activities and offerings under the program:

  • In-office workshops to achieve wellness goals at work
  • Best gym memberships in a nearby area
  • Nutritional Counselling to improve diet habits
  • Guided Meditation audio tracks for a mindful and stress-free life
  • Step Up Competition to get employees moving
  • Team Selfie Challenge to promote fun at work
  • Online social feed to share health journey
  • Health and Wellness Quiz to test knowledge
  • Breathe Age to assess current health levels

 

Here’s a glimpse of our in-office sessions:

‘Caring for Life’ is our purpose and it is what we live by. iCare @ Cipla, extends wellbeing solutions to more than 24000 associates around mental health (Work-Life Assistance Program), Financial health (Winvestor and other programs) and Mind & Body wellbeing through MiFitness.

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