None Shall Be Denied: Cipla Global Access

At the end of 2016, around 36.7 million people were living with HIV all over the world. While the burden of this disease varied from region to region, nearly 4.2% of these cases were from Sub-Saharan Africa which accounts for two-thirds of the people living with HIV worldwide1.

To provide an early and essential treatment for the people affected by HIV and other such life-threatening diseases, Cipla set up its Global Access team to ensure accessibility and affordability of high-quality medicines across the world.

Formerly known as Global Institution Business, Cipla Global Access (CGA) is a tender based institutional business unit dedicated to providing access to affordable medication to developing countries. CGA focuses on five key therapy areas: HIV/AIDS, Malaria, Multi drug-resistant Tuberculosis, Reproductive health and Oncology.

 

A dollar a day

Our fight for global access to quality healthcare began in 2001 when we launched the antiretroviral (ARV) drugs for HIV treatment at $1 a day. At that time the only anti-HIV drug available in the US was priced close to $12,000 per patient – making treatment unaffordable to those who needed it the most – especially in developing countries like Africa. Cipla’s intervention with low-cost ARV drugs helped provide thousands of HIV-infected men, women and children with life-saving treatment; giving them a glimmer of hope and a new lease of life.

Access to quality healthcare – the Indian chapter

In keeping with our goal to make affordable healthcare available to all, Cipla also worked behind the scenes at its R&D facility in India to create new breakthroughs and advanced innovation in HIV treatment. Thus, we became the first company in the world to introduce Zidovudine in the 1990s, an ARV drug at 1/10th of the price available in international markets. Soon after, Lamivudine, Stavudine and Nevirapine were subsequently introduced for the treatment of this deadly disease. The turning point came in 2001 when we launched a single pill to combat HIV – a 3-in-1 combination of Stavudine + Lamivudine + Nevirapine. Pediatric formulations of the 3-in-1 treatment were also manufactured, specifically for the treatment of HIV-infected children.

Prevention of Mother-To-Child HIV Transmission

Our success with the 3-in-1 drug propelled our mission to find a timely cure for HIV-infected children, averting the need for lifelong treatment. The breakthrough came in 2010, with the launch of the first of its kind ‘Mother-Baby-Pack’ or HIV Transmission kit. The kit was launched in collaboration with UNICEF and other global partners under the guidelines of the World Health Organization. It offered the entire range of AVR drugs and antibiotics required by an HIV-infected mother from pregnancy to delivery and after. We also lent our support to the Indian government by supplying Nevirapine Oral Solution AT ZERO COST for prevention of mother to child HIV transmission. This not only addressed the logistical challenge of access to HIV drugs but also helped in the early treatment of susceptible infants, affected via HIV transmission during pregnancy and later via breastfeeding.

 Fire in the blood

Our global crusade towards the timely treatment of HIV at an affordable cost for all gained widespread recognition with the launch of the critically acclaimed documentary – ‘Fire In the Blood’ (FITB) in 2013. FITB told the story of how western pharmaceutical companies and governments blocked access to low-cost HIV/AIDS drugs till the 1990s, by monopolising expensive patented drugs in African countries. This resulted in over 10 million deaths. We at Cipla are proud to have steered the campaign against patenting of life-saving drugs and batted for a US FDA approval to manufacture affordable variants of the same drugs in India. By doing this, Cipla championed the cause of providing accessible healthcare at a fraction of the original cost to those who needed it the most in developing countries of the world.

Impact of Cipla’s HIV crusade

With a commitment to treat HIV/AIDS spanning two decades, today Cipla has the highest number of ARV products approved for treatment of both children and adults. Our supplies of ARV products spans across 120 countries including India and Africa.

Did you know, today, almost one out of three HIV-infected patients in developing countries use Cipla’s anti-HIV drugs?

Indeed, what started with a vision way back in 1935 to make India self-reliant and self-sufficient in healthcare, is today on a mission to make its impact across the world – making quality healthcare, accessible to all.

International Childhood Cancer Day: Cipla Foundation Fulfills Wishes Of Over 120 Paediatric Cancer Patients

International Childhood Cancer Day is commemorated in the world over on 15th Feb 2017 to raise awareness about childhood cancer and support children with cancer. Cipla Foundation partnered with Make A Wish Foundation to fulfil the wishes of over 120 paediatric patients suffering from serious illness at three different locations:  Mumbai, Pune and Bengaluru.

In Mumbai, a wish fulfilment drive was held at the Victoria Memorial School for the Blind. Dr YK Hamied and Rumana Hamied and volunteers from Cipla’s India Business team attended the drive. The Foundation fulfilled the wishes of over 50 children. Fun activities such as a drawing session, dance performance by a 9-year-old cancer survivor and Malkhamb were organised for the children.

In Bengaluru, over 60 children in the age group of 3 to 14 years were granted their wishes. Around 25 Ciplaites from API Manufacturing, Quality and Sales team volunteered for the cause at Kidwai Memorial Institute of Oncology, Bengaluru.

The Pune wish fulfilment drive was held at Cipla Palliative Care & Training Centre, Pune, and fulfilled wishes of 10 paediatric cancer patients. Dr Manjiri Dighe, the Centre’s Medical Director and Dr Vibha Bafna, Oncologist – Bharti Hospital, Pune, together with Cipla Foundation, handed over gifts such as bicycles, video games and dolls to the children. Members from Cipla’s India Business team and Pune Sales team also volunteered for the cause. The children and their families enjoyed the lunch and a fun magic show.

 

Impressed with the high standards at the Centre, Dr Bafna said in her speech, “A wonderful place, done up aesthetically, quiet and peaceful. Almost heaven-like for patients with huge problems. A great additional help to the city of Pune and to all clinicians like us. Thanks for inviting me.”

Our volunteer squad:

A big shout out to all our volunteers for coming together and making the day special and memorable for the children and their families.

Mumbai:- Jortin George, Dharmender Singh, Abhijit Nazare, Dr Omkar Bole, Sachin Khode, Deepak Mansukhani

Bengaluru: Channabasavaiah, Abhilash Jacob, Manish, Hariprasadh T, Ramkundleswar, Chiranjeevi,

Prabhakar, Daniel Boppuri, Jumat Kumar, Shylaja Krishnamurthy, C K Kulkarni, Lokesh

Kanchan Kitthur, Parameshwarappa, Pradeep T S, Suresh Amin, Nayana T D, P L Srinivas, Sandhya H M,

Rambabu, Veeresh, Mala, Vishwajeet, K Hemanth Kumar, Lalit Singh, Sujit Kumar

Pune: Kalpesh Dagwar, Maqsood Khan, Chanchalkumar G Gilda

Testimonials

Here’s what few of our volunteers had to say about the wish-fulfilment drive:

  • I was deeply touched by the cause and the huge vacuum that we have to fill. I will be glad to be associated with such initiatives and am honoured to be a volunteer.
  • The happiness and smiles the kids had on their faces brought tears to my eyes. It was a delight to volunteer at the Wish Fulfilment event. This was my first volunteering experience and I will cherish it for a lifetime. Hope to be part of such programs soon.
  • We could see smiles for those little moments among the children and their parents. We could understand the pain they were going through and we should do more such events to lend our hand in their hour of crisis. I was happy to bring hope and confidence to their lives in whichever small way possible.  Thank you for enabling us to be a part of this volunteering activity.

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Cipla Brings Together A Dream Run Team For Tata Mumbai Marathon 2018

At Cipla, our purpose is ‘Caring For Life’ and Cipla Foundation takes this commitment beyond medicines to touch lives in the community. Cipla marathoners support the foundation’s cause every year at the Mumbai Marathon. In 2017, they officially carried our message at the Mumbai Marathon for the first time.

Here’s a glimpse of our debut at the Mumbai Marathon last year.

Tata Mumbai Marathon 2018

This year, Cipla has brought together a Dream Run team which will carry Cipla Foundation’s message of caring for life to the community.

Here’s Samina Vaziralli, Executive Vice Chairman, Cipla, on what it means for Cipla Foundation to be associated with Tata Mumbai Marathon 2018.

Rumana Hamied, CEO, Cipla Foundation, on what it means for Cipla Foundation to be associated with Tata Mumbai Marathon, 2018.

Here’s what few participants have to say about running for Cipla Foundation.

Here’s some action straight from the marathon.

 

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Say YES To Boost Your Child’s Immunity

Every parent’s worst nightmare is a sick child at home. It is estimated that an urban kid in India falls sick every month on average, leading to an enormous emotional and physical toll on both the child and the parent, not to mention days off from school and work for both.

There is a huge unmet need for immunity-building pharmaceuticals for children in India. Many of the products in the market claim to help children grow taller, or put on weight, etc., but very few of them aim to help build immunity. Children in India are prone to anaemia and vitamin deficiencies due to several reasons like improper diet, lack of exercise, etc. As a result, children fall ill more often due to low immunity and this has a lasting impact in the growth and development of the child.

Illness to wellness

In line with our credo of #CaringForLife,’ we, at Cipla, have always aspired to find ways to meaningfully improve consumer lives. Our team, therefore, undertook the challenge to create a product that could build strength from within and help children move away from illness to wellness.

Our biggest challenge was to create a wellness product in a format that kids will look forward to consuming, without compromising on the ingredients and the efficacy. The challenge of appeasing both the children and the adults was a daunting one. We met with hundreds of paediatricians and mothers; the doctors gave us ideas about the gap the product needed to fill, and the mothers gave us insights into the format the product should take.

We developed a unique product – Immunoboosters that tackled this particular problem of low immunity in children. It had the goodness of immune-boosting ingredients and it looked and tasted like a piece of chocolate. Immunoboosters gives up to 100% RDA (required dietary allowance) of key immunity nutrients such as vitamin A, vitamin B9, vitamin C, and iron.

Launched about a year ago, the innovative chocolate bites format was an immediate hit with children and parents alike. Moms were happy with Immunoboosters as it came with the quality assurance from the House of Cipla and children loved it enough to ask for it, which made it infinitely easier on the parent. It does not have to be administered like medicine; children can consume Immunoboosters by themselves. Even paediatricians endorse it, saying it will help build immunity in the child. We have been hearing a lot of compliments from mothers and paediatricians alike and we genuinely feel we are improving the lives of our consumers.

#YesMom: Changing perceptions

A child grows up hearing ‘No’ more often that yes – no going out if it’s raining, no eating street food, no eating cold food, etc. That’s because Indian mothers are known for saying ‘No’ to anything that might even have a slightly adverse impact on their child’s health. The #YesMom campaign by #CiplaHealth aims to change this perception. With the #YesMom campaign, we want to reassure the mother that her kid is not going to fall sick. The #YesMom campaign focusses on creating confidence in the mother that her child is inherently strong from within and can withstand the rigours of everyday life. Children with higher immunity levels fall sick less often and are thus able to lead fuller and happier lives. A #YesMom can raise healthier and happier kids; such children are enthusiastic, optimistic and more importantly have a positive outlook in life.

Read more about the #YesMom movement here.

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Mifitness: A Comprehensive And Holistic Mind & Body Wellness Program

We are committed to the well-being of our associates, both at the workplace and at home. Our comprehensive wellness philosophy iCare: My Wellbeing-My Responsibility,  includes initiatives around physical, mental and financial wellness. Whilst Cipla continues to provide multiple avenues and platforms for holistic well-being, we urge our associates to take the first step towards investing in self.

Under the aegis of our wellness philosophy, iCare, we launched ‘Mi-Fitness’, a holistic mind and body wellness program. We are partnering with “Breathe Well-Being” a comprehensive well-being solutions provider in this journey.

Mi-Fitness through a variety of online and offline activities aims to build a fitter, healthier and therefore a happier Cipla.

 

Our associates can use the Breathe Well-being mobile app to attend in-office workshops, track physical activity, work towards health goals, get guidance from health experts on the app and in the office, and get an assessment on their progress – all while pursuing healthy competition with peers. Associates can learn and teach more about a healthy lifestyle through the ever-buzzing social feed.

The activities and offerings under the program:

  • In-office workshops to achieve wellness goals at work
  • Best gym memberships in a nearby area
  • Nutritional Counselling to improve diet habits
  • Guided Meditation audio tracks for a mindful and stress-free life
  • Step Up Competition to get employees moving
  • Team Selfie Challenge to promote fun at work
  • Online social feed to share health journey
  • Health and Wellness Quiz to test knowledge
  • Breathe Age to assess current health levels

 

Here’s a glimpse of our in-office sessions:

‘Caring for Life’ is our purpose and it is what we live by. iCare @ Cipla, extends wellbeing solutions to more than 24000 associates around mental health (Work-Life Assistance Program), Financial health (Winvestor and other programs) and Mind & Body wellbeing through MiFitness.

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