#CiplaEngage: Ringing In The Festive Spirit

The festive season is upon and we at Cipla are making most of it. Our offices are dressed in the Christmas spirit and our people in red and white. The secret Santa has made everyone happy and we are all set to ring in the new year!

Check out all the Christmas action at our offices.

The Santa at Cipla HQ is e-special! It’s not just red, it’s green too. Don’t believe us? Watch Savio D’souza walk you through the making.

Video courtesy: Usha Iyer

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Cipla Foundation Brings Together Cipla Bengaluru’s First Marathon Team

Teams that run together, stay together! This year, Cipla Marathoners from Bengaluru came together to support Cipla Foundation’s purpose of Caring for life at the TCS World 10K Marathon 2018. This year in January, the Foundation for the first time brought together Dream Run team at the Tata Mumbai Mumbai Marathon 2018 which officially carried the Foundation’s message to the world.

The TCS World 10K Marathon 2018 on May 27 was also the first time the Foundation supported a team of runners in Bengaluru. Here’s to more such marathons and taking our purpose of ‘Caring For Life’ beyond medicines and touching lives in the community.

Check out all the action from the marathon:

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International Archives Day: How To Preserve Your Memories, Experiences And More

Each year, archivists around the world celebrate International Archives Day on June 9, and the 2018 theme was “Archives: Governance, Memory and Heritage”. The International Council of Archives was established in Paris on June 9, 1948, under the aegis of UNESCO, its purpose is to encourage cooperation and exchange between archivists across the globe, record human experience and promote non-governmental relations between nations.

Now that we have some background of the day, let’s try to demystify archiving and understand how we can store and preserve old photographs, books and diaries and documents in a cost-effective way.

Photographs

Photographs can take us back in time and help us re-live the moment captured. Everyone has a sizeable collection of photos at home: childhood memories, family get-togethers, weddings, picnics, and so much more! Family albums are a delight to go through and storing them appropriately is important to pass them down generations.

How to store and handle them:

  • Do not store film-based negatives with photographs as negatives tend to release acidic gases as they age, which may damage the pictures. To ensure that the prints don’t touch each other, you can also use acid-free tissues in between album pages.
  • Preserve old and vulnerable images by reproducing them and using the duplicate image for display purposes. You can also digitize the negatives to preserve them for a longer time.
  • Clean soiled photographs with a soft brush only.
  • Remember that hard copies of photographs are far from permanent and colour photos tend to fade with time as compared to black-and-white ones. The best way to preserve them would be recaptured them digitally. Use a scanner to make digital copies or re-photograph them using a digital camera to store them for ages to come.

Books

Books come in all shapes and sizes and each book has a story to tell, not just the one written but also that of the reader. The way the book is often handled says a lot about the reader, only if one looks closely! Being compact and portable, books are vulnerable to conditions and changes in the environment in which they are kept.  Hence, it becomes even more important to preserve them and prevent damage.

How to store and handle them:

  • Place books on shelves in a squarely upright position with a firm support from neighbouring books or by bookends. When books lean at an angle, the entire book structure is stressed, which then deforms the spine and the joints where the covers are attached.
  • Lay large, oversized books horizontally, the stack not being higher than two or three books.
  • To avoid damage from handling of books, grab the spine in the middle when removing a book from the shelf. When a book is placed flat on a table, the spine flattens and the joints are stretched out, thus, putting immense stress on the structure.
  • Wet books, if small in number, can be air-dried. Place them flat with a weight on top, once dry, to minimise warping of the pages.

Important papers and documents

What can be more nostalgia-inducing than old school report cards, letters, postcards & telegrams from family or pen pals, a file full of important newspaper cuttings, birth certificates, old financial records! And this nostalgia makes it imperative for us to store and preserve these documents properly.

  • Handle papers as gently as possible and with clean hands.
  • Do not bend and fold papers to fit inside the box/folder. Make sure no items hang outside the folder, as it results in crumpled/creased edges.
  • Isolate newsprint and store it separately.
  • Avoid using sticky tape or scotch tape on the documents as it becomes impossible to remove them later.

Memories are ephemeral, but photographs, books, letters, documents are tangible, making it very important for us to care for them. We hope you find these tips helpful in preserving your priceless memories for years to come!

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Cipla Archives: Reliving Our History with #ItemOfTheMonth

Organizations are increasingly acknowledging the power of social media to attract and engage larger audiences. We have a social media presence on Facebook and Twitter. So far our social media posts have generated many favourable responses from employees past and present and even audiences generally. We see this means of communication as a way of getting our collections out to the public and thus attracting a wider variety of audiences to the archive.

Social media campaigns are often used as a tool to create a coordinated buzz around a certain theme or event. Thus, campaigns usually differ from regular social media efforts because of their focused and targeted messaging.

We recently launched our new campaign on social media called #ItemOfTheMonth. Every month we will aim to select an item of topical or historical significance from our collections.

January: 80 years of Cipla lapel pin

The item of the month for January is the ‘80 years of Cipla lapel pin’ – an item that was given as a souvenir to employees when Cipla turned 80 in the year 2015. The pin was one of the 80 year-themed collaterals in addition to the annual calendar, dairy and other items that were created especially for Cipla’s 80th anniversary.

Lapel pins are usually ornamental pins that are worn to indicate the wearer’s association to a particular cause or organization. It is pinned to the lapel of a jacket or even a shirt. The type of pin clasp on the lapel pin, makes a difference in the effectiveness of the pin. The 80 years of Cipla lapel pin has a magnet clasp to avoid damage to the garment that the regular pin would otherwise cause. The magnet has a strong hold and can balance the lapel pin well.

We love how employees proudly sport these lapel pins on various occasions!

Some even display the pins on their work desks!

As a response to this post on Facebook, we had employees sharing photos of their 80 years of Cipla lapel pins!

February:  Cipla Visitors’ Book

This Visitor’s Book was in use from 1938 up to 1972. Given its age and use, it had undergone weathering and infestation. As preventive conservative measure this book has been fumigated thoroughly to rid -it of insects and mites. The book contains handwritten comments from personalities like Mahatma Gandhi, Sardar Vallabhbhai Patel, Maulana Abul Kalam Azad, S.S. Bhatnagar and many others, some of which have been reproduced below!

Maulana Azad, 30th July 1940 – “It has given me great pleasure to visit this Chemical Works. I earnestly hope that the country will patronize this indigenous endeavor which is designed an aims at fulfilling one of the urgent needs of the country.”

 

Rafi Ahmed Kidwai, 3rd August 1944 – “I visited the laboratory this afternoon and was extremely pleased with all that I saw. I congratulate the proprietors of the managing body on the great success they have achieved and I pray to God for still greater success.”

 

Amrit Kaur, 21st February 1948 – “I am an ignoramus in the domain of science but I cannot help admiring what our people have been able to achieve in this realm and I am sure they will go from strength to strength. I am glad to have seen this institution with Dr. Hamied. I know his keenness and ability and wish him all success in the future as he has had in the past.”

 

Lord Alexander Todd, 24th November 1960 – “My first visit to Cipla – and a very interesting and pleasant experience.”

 

March: Old Cipla Envelope

Cipla was originally named the Chemical Industrial & Pharmaceutical Laboratories when it was established in 1935. Our March #ItemOfTheMonth is an old Cipla envelope bearing the early circular logo of the company.

 

April: Printed telegram message

Faster means of communication pushed the 163- year old telegram service to oblivion. Our April Item Of The Month, a printed telegram message from 1985 asking the recipient to come for an interview reminded of us humbler days.

 

May: 35 mm slides

The Item Of The Month for May is a slide format commonly used in the days of yore. 35 mm film mounted in card, simply called “slides” needed a “slide projector” to project them. Our Special Media collection has over 300  such slides. This one’s from a presentation on arthrology.

June: Cipla Price List 

Printed in 1946, it was the 11th edition that cancelled all previous price lists. If you look closely at the cover, you will observe that it truly epitomises the era gone by! The prices are listed in rupees & annas, the postal address, the old Cipla circular logo, the telegraph code, and the short and easy to remember telephone numbers.

Also, there’s more to the bee-hive patterned background than what meets the eye! It is an allusion to molecular structures. The present gate at our Mumbai Central office is also modelled to resemble a molecular structure.

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Then and Now : A Crossroad In History

Our office in Mumbai Central, where Cipla began life as a pharmaceutical company acted as our first headquarters as well as our first factory site.

Anyone walking or driving to our Mumbai Central office would have crossed what is today a cacophonous traffic intersection.

Did you know that this junction was quiet & orderly once upon a time and that it was named after our founder, Dr. K.A. Hamied, after his demise in 1972?

This lovely image from our Photographs Collection shows our current Chairman, Dr. Y.K. Hamied, at the unveiling of the ‘Dr. K.A. Hamied Chowk’ in 1972.

In 1986, the old wooden board was replaced by a new marble plaque announcing the ‘Dr. K.A. Hamied Chowk’ to passers-by. Mumbai had grown by leaps and bounds by then, as had the traffic at the junction!

Our Journals Collection contains this news piece from an old Cipla newsletter.

Photo Courtesy – Rajesh Mayekar , Admin Team

This photograph taken in 2016 shows the plaque standing proud in a small island of green amidst the noise and crowd. The ‘Dr. K.A. Hamied Chowk’ has been watching over motorists and pedestrians since 1972!

Hope you enjoyed this little piece of our history.

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